Realizing that the Pauline Apostolate should not be limited only to Christians but should also be directed towards all categories of people, a new initiative began in the publishing apostolate with the establishment of Better Yourself Books (BYB) in the early 1960s. At present, there are more than 1500 titles covering a wide range of subjects: Self-help, counselling, leadership, human relationships, practical psychology, etc. Today Better Yourself Books (BYB) has established itself as one of India’s leading publishing houses.